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Yokoo, Tadanori (Artist/Graphic Designer) & Aramata, Hiroshi (Contributor). WATERFALL RAPTURE: POSTCARDS OF FALLING WATER, MY ADDICTION, MY COLLECTION, MY EDITION. Tokyo, Japan: Shinchosha Company Publishers, 1996. Hardcover. First Edition/First Printing. 288 pages. As New/As New.

Artist Book. One of the greatest photography books of the 20th century. A magnificent production by Tadanori Yokoo: Oversize-volume format. Handosme red hard boards with black titles on spine, as issued. Postcards collected, photographed, and assembled by Tadanori Yokoo. Essay by Hiroshi Aramata appended at the end. Promotional blue obi-band wrapped around the book. Printed on thick coated stock paper in Tokyo, Japan to absolutely the highest standards. In pictorial DJ with colorful titles and design on the cover and spine, as issued. Presents what is unquestionably the single most glorious book on the art of the postcard and its intimate relation to photography, graphic design, and collecting. "Waterfall Rapture" utilizes the "multiplier effect" to celebrate and capture in book form the rapturous experience called collecting. Every postcard is a reproduction of a photograph (including the photograph of a painting or work of art). Each of the postcards in his massive collection was photographed by Yokoo to create his book. These photographs appear as miniature reproductions in the book, that is, as photographs of photographs of photographs of photographs, beautifully, lovingly, and obsessively assembled on every page by the graphic designer. The exhilarating result is a book that is a one-of-a-kind, which is every collector's dream object, and the postcard, photography, graphic design, and collecting finally come full circle: My addiction, my collection, my edition. Why does a human being become a collector? According to Susan Sontag (in "On Photography"), the ultimate reason is that it is the most effective way to understand oneself and somehow possess the world. According to Tadanori Yokoo, it is because: "A collection is addictive. A collection is a deviation from the system. A collection is spiritual. A collection is the unification of life and art. A collection is the soul's salvation. A collection is the pursuit of beauty. A collection is the discipline of intuition. A collection transforms quantity into quality". And ultimately because: "A collection has no purpose" (Tadanori Yokoo). Sontag and Yokoo are really saying the same thing: Collecting is about oneself, a self-portrait, not about what one is collecting. "He found space somewhere in the book for each and every single postcard. Dear reader, don't skip over a single one. Have no doubt that by participating in this memorial, you too will surely be able to find deliverance from your earthly suffering" (Hiroshi Aramata). Pure rapture, absolute bliss. An unsurpassable masterpiece, this is a "must-have" title for Tadanori Yokoo collectors. This copy is very prominently and beautifully signed (in Japanese characters, kanji style) in black marker by Tadanori Yokoo. This is an Import title, was never commercially distributed in the United States, has been out-of-print for a very long time, and is now highly collectible. This is one of only two signed copies still available online and has no flaws, a pristine beauty. A rare signed copy thus. 13, 000 color plates. Tadanori Yokoo's "Waterfall Rapture" was selected as one of the greatest photography books in "The Photobook". The greatest living graphic designer. A fine collectible copy. (SEE ALSO OTHER TADANORI YOKOO TITLES IN OUR CATALOG). ISBN 4104110019. $1500.00

This item is available for purchase. This web page was most recently updated on June 24, 2017.